Technology simplifies the complex web of manufacturer channel marketing programs for OEMs and Distributors
Are you a distributor or OEM struggling to keep track of dozens or even hundreds of supplier/manufacturer trade promotion funds (Co-op Advertising Programs, Market Develop Funds (MDF), Allowance and Volume programs)?
When do the funds expire? What are the rules? How much do I ...Continue Reading →
Real Time Information + Real Time Decisions = Better Results
Real Time Information = Real Time Decisions = Better Results
Forecasting, budgeting, adjusting forecasts, and changing budgets, are all part of day to day business. We use history in planning. It is true that history is important in “predicting the future”. We don’t want to repeat mistakes and we want to replicate success. We push for results, quarter to ...Continue Reading →
Is Social and Digital Media a Component of your Channel Marketing Program?
Think back just a few years ago – to advertise, you had your traditional media (print, broadcast, direct, telemarketing, yellow pages) and then came the internet and everyone built websites. Now fast forward to today, tactics like web-video distributions, digital signage, social media, hyper targeted banner ads, specialized landing pages, interactive print ads, mobile marketing, SMS, ...Continue Reading →
Training for success in your channel co-marketing efforts
Being a member of TradeOne’s support team for many years has presented me with a unique opportunity to be involved in hundreds of co-op and MDF program reviews with clients across a spectrum of verticals. During our reviews, we dig into various sets of reports and charts, noting the key points of interest and provide interpretations on what it all ...Continue Reading →