Are you a distributor or OEM struggling to keep track of dozens or even hundreds of supplier/manufacturer trade promotion funds (Co-op Advertising Programs, Market Develop Funds (MDF), Allowance and Volume programs)?

When do the funds expire?  What are the rules?  How much do I have left to spend?  Where did it go?  Did I submit appropriate proof of performance and on-time?  How do I reconcile this maze of programs and ...

Real Time Information = Real Time Decisions = Better Results

Forecasting, budgeting, adjusting forecasts, and changing budgets, are all part of day to day business.  We use history in planning.  It is true that history is important in “predicting the future”.  We don’t want to repeat mistakes and we want to replicate success.  We push for results, quarter to quarter and year to year.  We don’t always have time for history.  The demands of business require us to incorporate the element ...

Sales, growth, profits, budgets, how do we make it all work?

How can we make sure our resources are used effectively?  Every business has sales and profit objectives. Objectives which are intended to fuel growth and sustainability.  Organizational budgets are established with these goals in minds.  It is imperative that all areas of your business are “in sync” in pursuit of the organizations goals, including your distribution network.  Effective utilization of your channel promotion budget is critical.  Used effectively, your ...

Think back just a few years ago – to advertise, you had your traditional media (print, broadcast, direct, telemarketing, yellow pages) and then came the internet and everyone built websites. Now fast forward to today, tactics like web-video distributions, digital signage, social media, hyper targeted banner ads, specialized landing pages, interactive print ads, mobile marketing, SMS, E-mail marketing, SEO, and likely by the time I finish writing this blog, something even newer will emerge. Yes my friends, how you market ...

The ability to attract and retain new customers is integral to any business. New customers fuel growth throughout your business and can cross multiple product lines. You have devoted energy and resource to cultivating and funneling quality leads to your channel partners, but are you sure your efforts are driving results?

A New Customer Acquisition and Retention Program could be the solution you need. An effective customer acquisition scheme will insure your channel partners are engaged throughout the sales ...

Being a member of TradeOne’s support team for many years has presented me with a unique opportunity to be involved in hundreds of co-op and MDF program reviews with clients across a spectrum of verticals. During our reviews, we dig into various sets of reports and charts, noting the key points of interest and provide interpretations on what it all means. These meetings by the way are invaluable for identifying the key strengths and weaknesses of a channel marketing or ...